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| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Requirements gathering and analysis - Solution design and architecture planning - Data and segmentation strategy design |
| Data Modeling and Management | 21% | - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management |
| Automation | 20% | - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings |
| Messaging | 11% | - Cross-channel messaging strategy - Content personalization and dynamic content - Email, SMS and push message design - Message delivery and optimization |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging |
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Marketing-Cloud-Consultant模擬テストは、シラバスの変更とSalesforce理論と実践の最新の進展に応じて何百人もの専門家によって改訂された高品質の製品であり、各学生が重要なコンテンツの学習を完了することができるように焦点を絞ってターゲットを絞っています 最短時間で。 Marketing-Cloud-Consultantトレーニング準備では、Marketing-Cloud-Consultant試験を受ける前に20〜30時間の練習をするだけで済みます。 一方、Marketing-Cloud-Consultant試験の質問を使用すると、Salesforce Certified Marketing Cloud Consultant試験の焦点が失われることを心配する必要はありません。
質問 # 71
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
正解：B
質問 # 72
Which three statements about Send Log Data is correct?
正解：A、C、E
質問 # 73
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
正解：D
解説：
Comprehensive and Detailed Explanation:
The correct answer is D - Create and send to a sendable data extension containing those needed fields using a query activity.
* Pre-populating a single sendable data extension with all necessary personalization fields eliminates the need for real-time lookups during sending.
* It dramatically speeds up send processing because personalization is sourced directly from the send context.
#Why others are wrong:
* A: Profile attributes are outdated and limited for handling many fields from multiple sources.
* B: Send throttling slows down sends to control delivery rate - it doesn't speed it up.
* C: Lookup functions cause real-time database queries during send time, slowing down large sends.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Personalization and Send Performance:
"To improve send performance, include all required personalization attributes in the send context (Data Extension) rather than relying on AMPscript Lookups at send time." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_send_performance.htm)
-
質問 # 74
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud.
NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
正解：A
解説：
Explanation
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5
質問 # 75
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
正解：B
解説：
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5
質問 # 76
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