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Adobe AD0-E408 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Planning and Strategy	31%	- Audience and testing strategy 1. Understand variables impacting activities 2. Assess audience requirements - Business KPI identification and analysis 1. Construct test hypotheses 2. Identify business KPIs 3. Define primary and secondary success metrics 4. Identify optimization opportunities from KPI/data scenarios
Topic 2: Analyzing and Reporting	16%	- Reporting fundamentals 1. A/B testing best practices 2. Sample size calculator usage 3. Report configuration settings - Advanced reporting 1. Multivariate test reporting 2. Experience performance reports 3. Automated Personalization reporting
Topic 3: Troubleshooting	8%	- Activity and implementation issues 1. Debugging tools (e.g., Experience Cloud Debugger) 2. Activity qualification issues - Measurement and reporting issues 1. Reporting discrepancies 2. Metric validation
Topic 4: Configuring, Executing, and Managing	50%	- Testing and activity types 1. Multivariate Testing (MVT) 2. Experience Targeting (XT) 3. A/B testing activities 4. Automated Personalization (AP) 5. Recommendations activities - Experience creation and management 1. Activity workflow in Adobe Target 2. Form-Based Experience Composer 3. Visual Experience Composer (VEC) - Audience and activity management 1. Set goals and activity settings 2. Create and manage audiences 3. QA and troubleshooting activities

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Adobe Target Business Practitioner Professional Sample Questions (Q68-Q73):

NEW QUESTION # 68
What is the main purpose of the Adobe Target Sample Size Calculator?

A. To analyze historical metrics for reports
B. To determine the required traffic for achieving statistical significance
C. To configure success metrics for activities
D. To measure engagement rates for audience segments

Answer: B

NEW QUESTION # 69
What does a flat trendline in an A/B Test report typically indicate?

A. The winning variation has been identified
B. Significant performance discrepancies
C. Insufficient sample size to draw conclusions
D. Consistent performance across variations

Answer: C

NEW QUESTION # 70
Which action describes the way to use A/B testing?

A. Calculate the sample size after the test is started.
B. Adjust the confidence interval before the test is launched.
C. Adjust the confidence level when completing pre-test segmentation.
D. Wait for the calculated sample size to be reached before stopping the test.

Answer: D

NEW QUESTION # 71
When assessing audience requirements, which factor is most critical?

A. Demographic alignment with test goals
B. Presence of an analytics tool
C. Number of website visitors
D. Complexity of the activity setup

Answer: A

NEW QUESTION # 72
Which Adobe Target test enables the simultaneous testing of multiple elements?

A. Auto-Target
B. Multivariate Testing
C. Automated Personalization
D. Auto Allocate

Answer: B

NEW QUESTION # 73
......

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