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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile Studio13%- MobileConnect and GroupConnect features
- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
Topic 2: Distributed Marketing2%- Distributed campaign features and sending options
- Centralized vs localized marketing management
Topic 3: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      - Differentiate Einstein features and use cases
      Topic 4: Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Topic 5: Journey Orchestration15%- Reporting and analytics for journeys
      - Integration with Datorama and Google Analytics
      - Journey design and best practices
      Topic 6: Social Studio12%- Identity unification and data management
      - Social customer service and engagement strategies
      - Social Studio functionality and configuration
      Topic 7: Ad Studio10%- Paid media integration with Marketing Cloud
      - Ad Studio capabilities and campaign alignment
      Topic 8: Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      - Performance reporting and optimization

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q62-Q67):

      NEW QUESTION # 62
      What is the prerequisite to create advertising studio audience:

      Answer: A


      NEW QUESTION # 63
      When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

      Answer: B


      NEW QUESTION # 64
      Where would you add a topic profile

      Answer: A


      NEW QUESTION # 65
      What happens when a paused journey is resumed?

      Answer: D


      NEW QUESTION # 66
      In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

      Answer: B


      NEW QUESTION # 67
      ......

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