Salesforce Marketing-Cloud-Email-Specialistリンクグローバル、Marketing-Cloud-Email-Specialist出題内容

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
Subscriber and Data Management26%- Understand concepts of subscribers, profile center, and subscription centers
- Manage subscriber data (Lists vs Data Extensions)
- Configure Contact Builder and Audience Builder
Insights and Analytics14%- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
- Evaluate email campaign performance and data
Content Creation and Delivery24%- Recommend Marketing Cloud tools to use when preparing an email for send
- Organize and manage email campaign content
- Configure send settings to meet the customer requirements
- Create and customize an email message to meet customers' needs
Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies

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Marketing-Cloud-Email-Specialist出題内容、Marketing-Cloud-Email-Specialist日本語版復習指南

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Salesforce Certified Marketing Cloud Email Specialist 認定 Marketing-Cloud-Email-Specialist 試験問題 (Q49-Q54):

質問 # 49
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

正解:B

解説:
Explanation
A nightly automation with a filter activity can help ensure they have fresh data for their sends by updating the filtered data extensions with the latest data from the primary data extension. A verification step in the send automation may not be sufficient if the data changes frequently or if there are multiple send automations. An approval process for sending may not affect the freshness of the data.


質問 # 50
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

正解:B

解説:
Explanation
An Import Activity is a type of automation activity that can be used to import data from an external source into a data extension. It supports various file transfer protocols, including Amazon S3 buckets. An Import Activity can be configured to run on a schedule or triggered by an event.


質問 # 51
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

正解:C

解説:
Explanation
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID


質問 # 52
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

正解:A

解説:
Explanation
Mobile Aware is an email design technique that uses a single-column layout, large fonts, clear calls to action, and minimal images to optimize the email for mobile devices. Mobile Aware is the easiest and quickest way to create mobile-friendly emails, as it does not require any coding or media queries.


質問 # 53
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers

正解:B、C


質問 # 54
......

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