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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Unification | 15-20% | - Data harmonization - Profile merge rules - Identity resolution - Schema management |
| Topic 2: Privacy and Governance | 15-20% | - Privacy compliance (GDPR, CCPA) - Data access and deletion requests - Consent management - Data governance policies |
| Topic 3: Foundations and Configuration | 20-25% | - Account and user configuration - Data prep and transformation - Real-Time CDP overview and core concepts - Data ingestion setup |
| Topic 4: Activation | 15-20% | - Destinations setup and configuration - Destination monitoring - Activation workflows - Data export management |
| Topic 5: Segmentation and Targeting | 20-25% | - Segment builder interface - Segment evaluation and activation - Segment membership and management - Streaming segmentation |
| Topic 6: Reporting and Analytics | 5-10% | - Profile and segment reporting - Data quality monitoring - Metrics and dashboards |
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NEW QUESTION # 29
A financial services customer wishes to suppress people from active credit card campaigns as soon as they submit an application for the associated credit card name. The business's goal is to optimize ad spend by suppressing people quickly who convert and use the savings to help funnel more money back into their acquisition strategies.
The current data model that IT has provided from their data warehouse looks like the following:
It is assumed that each application submit contains an offer that is always associated to a credit card name.
Assuming all applications are streamed into the Real-Time Customer Profile, in which two ways could a developer model the application submit event to ensure the real-time suppression requirement is supported? (Choose two.)
Answer: A,C
NEW QUESTION # 30
A data engineer uses the Identity Graph Viewer in the Adobe Experience Platform User Interface to review relationships between different identities for a specific customer. While examining the graph, the data engineer reviews a specific node (ECID: 12345678).
However, as the data engineer examines the data source corresponding to this identity, the engineer notices the following information in the Identity Graph Viewer:
[1] Dataset ID
[2] No Dataset Name
[3] No Batch ID
What monitoring capabilities can the data engineer use to gain further information about the dataset associated with this identity?
Answer: B
NEW QUESTION # 31
What determines which records become part of the profile during Adobe Real-Time CDP's profile assembly process?
Answer: D
Explanation:
In Adobe Real-Time CDP, the profile assembly process is governed byMerge Policies. When data is ingested from multiple sources, it often results in "profile fragments"-disparate pieces of information about the same individual. The Merge Policy acts as the set of rules that theReal-Time Customer Profileservice uses to determine how these fragments are prioritized and combined into a single, unified view.
A Merge Policy specifies two critical components: theIdentity Stitchingmethod (Private Graph or Co- occurrence) and theAttribute Prioritization. The latter determines which dataset's values "win" in the event of a conflict (e.g., if Dataset A says a user lives in New York and Dataset B says Los Angeles). By associating a dataset with a specific merge policy, the architect ensures that only the data intended for the unified profile is included and that the most accurate, authoritative source is represented.
Options B and C are incorrect because profile assembly is an automated structural process, not a manual selection or a result of segmentation logic. Option D is incorrect because the identity graph defines thelinks between identities, but the Merge Policy is what defines therulesfor the data assembly itself. Therefore, the Merge Policy is the ultimate arbiter of how records are merged and which data points constitute the final
"Active Profile."
NEW QUESTION # 32
What is a best practice for designing a Real-Time Customer Profile in Adobe RT-CDP?
Answer: B
NEW QUESTION # 33
Which actions are associated with edge profiles? (Select two.)
Answer: A,D
NEW QUESTION # 34
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