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Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant Exam Dumps will include the following topics:
1. Discovery: 15%
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
2. Conceptual Design: 12%
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Articulate how data construct will drive one-to-one messaging and content.
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
3. Marketing Cloud Connect: 6%
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
4. Account Configuration: 10%
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
5. Reporting: 5%
- Compare and contrast standard reports, data views, and tracking extracts.
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Explain how the information in data views and tracking extracts are accessed.
6. Data Design: 12%
- Understand available data types, retention, and template options when building a data extension.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Understand the implications of a system being database of record.
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
7. Automation: 8%
- Compare and contrast triggered and scheduled interactions.
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
8. Email Build: 7%
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
9. Contact Builder: 15%
- Explain the role and capabilities within Contact Builder.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Understand how cardinality impacts data modeling.
10. Journey Builder: 10%
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Explain the requirements for and the methods by which a contact can enter a Journey.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Salesforce Certified Marketing Cloud Consultant certification is a highly respected and sought-after credential for individuals who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is designed for professionals who have advanced knowledge and experience in configuring and managing marketing automation systems. It is a valuable asset for anyone looking to advance their career in the marketing industry.
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Salesforce Marketing-Cloud-Consultant Exam is designed to test your knowledge and expertise in the Marketing Cloud platform. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that you need to answer in 105 minutes. The questions cover a wide range of topics such as email marketing, mobile messaging, data management, analytics, and more. To pass the exam, you need to score at least 68%.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q89-Q94):
NEW QUESTION # 89
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
- B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- C. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: C
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 90
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within 24 hours of the outbound message.
- B. Response contained "stop" in the message content.
- C. Responses are not sent within the Conversation Window.
- D. Next keyword was not specified on the outbound message.
Answer: A,D
NEW QUESTION # 91
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- B. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry - D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: C
NEW QUESTION # 92
A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose 2 answers)
- A. Why do they require 10 years' historical data in Marketing Cloud?
- B. Does their License include the Large Data Extensions feature?
- C. What time of day are the API calls made?
- D. How many API calls are expected to be made at the peak hourly rate?
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation:
Correct answers are A and B.
* A - Large Data Extensions are required when handling tens or hundreds of millions of records.
Regular Data Extensions have performance limitations.
* B - Knowing the expected hourly API call volume is essential because Marketing Cloud has strict API rate limits. Bulk API usage must be planned carefully.
#Why others are wrong:
* C: While time of day matters for planning, it's not a discovery priority over licensing and scaling factors.
* D: While it's useful to know why they need 10 years of data, the technical feasibility depends first on license and API planning.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Large Data Extensions and API Limits:
"Use Large Data Extensions when working with millions of records to maintain performance. Understand API rate limits to ensure compliance with Marketing Cloud API usage policies." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_large_data_extensions.htm)
-
NEW QUESTION # 93
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
- C. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- D. IP ramp-up is important to establish a positive sender reputation.
Answer: B,D
NEW QUESTION # 94
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