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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q26-Q31):

NEW QUESTION # 26
" LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Review existing forms and landing pages to understand what data needs to be collected.
B. Pull a report of the data they intend to use for segmentation purposes.
C. Ask their accounting team to review and select the five most helpful fields.
D. Filter existing prospect records to see which custom fields have the most data.

Answer: A,B

NEW QUESTION # 27
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 28
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking is domain-based while third-party tracking is campaign-based.
B. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
C. First-party tracking does not use cookies, while third-party tracking does.
D. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

Answer: B

NEW QUESTION # 29
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce.
The LenoxSoft marketing team would like to use a high ( > 8) rating to classify a prospect as " Satisfied. " Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: C

NEW QUESTION # 30
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Edit the completion action on the form to only add to the list if the email address is valid.
C. Use the list to send a permission pass email and remove all hard bounces.
D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Answer: A

NEW QUESTION # 31
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