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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q247-Q252):

NEW QUESTION # 247
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
C. Nothing will display
D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

Answer: B

NEW QUESTION # 248
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Landing Pages
B. Social Posts
C. Content Files
D. List Emails
E. Layout Templates

Answer: B

NEW QUESTION # 249
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing is only a good fit for certain industries.
B. Account-based marketing can be implemented in stages.
C. Account-based marketing completely replaces broad-based marketing.
D. Account-based marketing personalizes experiences for prospects.

Answer: B,D

NEW QUESTION # 250
Which are true about Engagement Program

A. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
B. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
C. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
F. A single rule step can evaluate up to five conditions
G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

Answer: A,B,D,E,F,G

NEW QUESTION # 251
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: B

NEW QUESTION # 252
......

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