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Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Exam is a comprehensive certification program designed to test the expertise of professionals in the field of cross-channel marketing. Advanced-Cross-Channel exam is specifically tailored for individuals who possess a deep understanding of the Salesforce Marketing Cloud platform and are experienced in developing and implementing cross-channel marketing strategies.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
What is true about Einstein engagement frequency (EEF). Select 3

A. The model uses data available only in your account
B. It uses last ISO days engagement data
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
D. EEF uses only commercial send data not transactional

Answer: A,C,D

NEW QUESTION # 76
What happens when a paused journey is resumed?

A. Wait durations start over for each contact
B. Wait durations are extended by the length of time the journey was paused
C. All contacts who were in Wait steps immediately proceed to the next activity
D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused

Answer: B

NEW QUESTION # 77
What is true about Einstein engagement frequency (EEF). Select 3

A. The model uses data available only in your account
B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
C. It uses last ISO days engagement data
D. EEF uses only commercial send data not transactional

Answer: A,B,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 78
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI detects anomalies and unexpectedly low or high values andgenerates insights
D. EMI analyzes both batch and journey builder sends
E. EMI detects how quickly the message was read

Answer: B,C,D

NEW QUESTION # 79
What is true about shared entry event.

A. Data extension created by it can be modified.
B. Yon can use filter for entry audience segregation.
C. It cannot be modified.

Answer: B

NEW QUESTION # 80
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