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| Section | Weight | Objectives |
|---|---|---|
| Configuring, Executing, and Managing | 50% | - Create and manage experiences using both composers - Utilize Automated Personalization (AP) and Recommendations appropriately - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
| Troubleshooting and Optimization | 8% | - Optimize activity performance based on results - Implement best practices for ongoing optimization - Identify and resolve common implementation issues |
| Planning and Strategy | 26% | - Identify opportunities for testing based on business KPIs and data analysis - Describe how variables impact an activity - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe KPI-based primary and secondary success metrics - Given a scenario, assess audience requirements - Identify hypothesis elements - Construct test hypotheses based on a given scenario |
| Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
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NEW QUESTION # 25
Which composer is recommended for creating personalized experiences without coding?
Answer: A
NEW QUESTION # 26
Which feature ensures the activity reaches the most impactful audience segment?
Answer: C
NEW QUESTION # 27
In the process of implementing personalization strategies through Adobe Target, why is the phase of identifying personalization opportunities crucial for testing and roadmap creation?
Answer: C
NEW QUESTION # 28
When creating a Recommendations activity using the Form-Based Experience Composer, what step is different from other activity types?
Answer: C
NEW QUESTION # 29
Why should changing the reporting source after an activity goes live be avoided when configuring
"Reporting Settings" in Adobe Target?
Answer: A
NEW QUESTION # 30
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