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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Topic 2: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 3: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 4: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Topic 5: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 6: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 7: Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Topic 8: Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs

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MCAE-Con-201 Valid Exam Vce Free - Valid MCAE-Con-201 Test Topics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q52-Q57):

NEW QUESTION # 52
What is true about page actions? [Choose three answers]

A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You cannot set the prospect's source campaign with page actions.
C. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D. You cannot use auto responder emails with page actions.

Answer: A,C,D

NEW QUESTION # 53
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.
B. Disable open tracking within account settings.
C. Enable visitor filters for all customers so opens are not tracked.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.

Answer: D

NEW QUESTION # 54
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 55
Select all available User Email Preferences

A. Send an email when a prospect is assigned
B. Send daily prospect assignment emails
C. Send daily visitor activity emails
D. Send starred prospect activity alerts
E. Send daily prospect activity emails (for my prospects)
F. Send daily visitor assignment emails
G. Send daily prospect activity emails (for all prospects)
H. Send weekly inactive automations report email
I. Send monthly inactive automations report email
J. Send weekly search marketing email (sent on Fridays)
K. Send weekly search marketing email (sent on Mondays)

Answer: A,B,C,D,E,G,I,K

NEW QUESTION # 56
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync.
B. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
C. Make sure the CRM username field on user records are empty.
D. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

Answer: C

NEW QUESTION # 57
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