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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Topic 2: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Topic 3: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies |
| Topic 4: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Topic 5: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management - Configure SMS and push notification campaigns |
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NEW QUESTION # 10
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
Answer: A
NEW QUESTION # 11
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
Answer: B,D
NEW QUESTION # 12
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 13
What is the difference between an in-app message and an inbox message?
Answer: B
NEW QUESTION # 14
Which social network(s) support lead capture in Ad Studio?
Answer: B
NEW QUESTION # 15
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