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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q61-Q66):

NEW QUESTION # 61
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B. Use an api to create record in sales cloud directly from the ecom site
C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D. Sales cloud entry audience in journey builder

Answer: A,D

NEW QUESTION # 62
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Data retention policies
B. Status change through contact deletion operation
C. Changes to a contact's attributes
D. Contact actions in response to marketing messages
E. Data-modifications to a contact's profile information

Answer: A,C,D

NEW QUESTION # 63
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Last Name
B. Email
C. Region
D. City
E. Channel

Answer: B,C,D

NEW QUESTION # 64
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe top level business unit will have access and permissions need be set here for sharing
B. Onlythe business unit where it was created will have access
C. Onlythe business unit(s) immediately below the top level account will have access
D. All business units will haveaccess

Answer: A

NEW QUESTION # 65
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B. The new message replaces the first message only for users who no longer exist in the audience
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

Answer: A

NEW QUESTION # 66
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