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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Topic 2: Message Design and Content	- Email and template design 1. Content testing and validation 2. Dynamic content and personalization 3. Template creation and management
Topic 3: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Topic 4: Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. Responsys account structure 3. User roles and permissions
Topic 5: Deliverability and Compliance	- Email deliverability management 1. Spam compliance and regulations 2. Unsubscribe and preference handling 3. Sender reputation management
Topic 6: Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Data imports and integrations 3. Profile lists and extensions
Topic 7: Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q63-Q68):

NEW QUESTION # 63
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A. pages that were marked as favorite
B. products added to a shopping cart, where no additional event takes place
C. products that were purchased
D. search strings entered into a website more than twice
E. products that were browsed/viewed, where no additional event takes place

Answer: B,D,E

NEW QUESTION # 64
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Answer: C

NEW QUESTION # 65
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days
B. Measure = Unique Conversions, Event Date = 3 days
C. Measure = Responders, Interval = 3 days
D. Measure = Responders, Event Date = 3 days
E. Measure = Total Clicks, Interval = 3 days

Answer: E

NEW QUESTION # 66
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
D. You should test all links manually.

Answer: B

NEW QUESTION # 67
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Answer: A

NEW QUESTION # 68
......

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