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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English
Exam Price:	$200 USD
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Sales Cloud Consultant Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator
Exam Format:	Multiple Choice, Multiple Select
Real Exam Qty:	65
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Passing Score:	68%
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q134-Q139):

NEW QUESTION # 134
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a segmentation rule based on the Lead Status field value
B. Create a completion action based on the Lead Status field value.
C. Create an automation rule based on the Lead Status field value
D. Create a dynamic list based on the Lead Status field value

Answer: D

NEW QUESTION # 135
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
B. Authentication ensures the company's sending IP will not appear on blocklists.
C. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
D. Authentication provides legal protection against email abuse complaints.

Answer: C,D

NEW QUESTION # 136
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Setup tracker subdomain and validate it
B. Choose which sender IP to use
C. Setup DNS for each used domain and validate the connection
D. Create and add a tracking code to the website

Answer: A,C,D

NEW QUESTION # 137
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of " CEO
" and Industry of " Software " are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
D. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Answer: B,D

NEW QUESTION # 138
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Answer: B

NEW QUESTION # 139
......

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