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| Section | Weight | Objectives |
|---|---|---|
| Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages - Explain how to create and manage forms - Explain how to use page actions - Explain the concept and process of manual syncing |
| Administration and Governance | 9% | - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns - Explain the purpose and use of Connected Campaigns - Describe how to configure and manage visitor filters |
| Prospect Management | 13% | - Explain how to create and maintain prospects - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record |
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program - Describe the components of an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports |
| Email Marketing | 15% | - Explain how to create and manage lists - Explain how to perform A/B testing - Describe the email rendering and validation process - Describe the email sending process and deliverability - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates |
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases |
| Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce - Explain how to map Account Engagement fields to Salesforce |
| Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules |
>> Marketing-Cloud-Account-Engagement-Specialist Latest Study Questions <<
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NEW QUESTION # 205
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
Answer: B
Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. References: Salesforce documentation
NEW QUESTION # 206
You want to track prospects that click on a banner ad. What do you use?
Answer: C
Explanation:
Explanation
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. References: Custom Redirects, Create Custom Redirects
NEW QUESTION # 207
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
Answer: C
Explanation:
Explanation
The Marketing Cloud Account Engagement function that should be used to track prospect engagement on a banner ad on a third-party site is custom redirect. A custom redirect is a feature that allows you to track and measure the click-through rate of any online marketing content, such as banner ads, social media posts, or email links. You can use custom redirects to create trackable URLs for your banner ads, and monitor how many prospects click on them. You can also use custom redirects to perform actions on the prospects who click on them, such as adding them to a list, assigning them to a user, or changing their field values
NEW QUESTION # 208
What would make the Salesforce connector become unverified?
Answer: B
Explanation:
Explanation
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 209
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
Answer: B,D
Explanation:
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. References: [Salesforce documentation]
NEW QUESTION # 210
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