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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Prospect Management- Lead Lifecycle Management
  • 1. Scoring and grading
    • 2. Lifecycle stages and assignment rules
      - Data Model and Segmentation
      • 1. Dynamic and static lists
        • 2. Prospects, lists, and tags
          Email Marketing- Email Creation and Delivery
          • 1. Email templates and content creation
            • 2. Deliverability and compliance
              Account Engagement Administration- Configuration and Setup
              • 1. Connector setup with Salesforce CRM
                • 2. Business Unit setup and hierarchy
                  • 3. User roles and permissions
                    Reporting and Analytics- Performance Measurement
                    • 1. ROI and attribution reporting
                      • 2. Campaign reporting
                        Maintenance and Best Practices- System Optimization
                        • 1. Data hygiene and governance
                          • 2. Integration best practices
                            Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q22-Q27):

                                NEW QUESTION # 22
                                LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
                                How should LenoxSoft get started?

                                Answer: A


                                NEW QUESTION # 23
                                LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
                                Which Campaign Influence Attribution model should they reference to understand this?

                                Answer: B


                                NEW QUESTION # 24
                                What is true about A/B testing? [Choose two answers]

                                Answer: B,D


                                NEW QUESTION # 25
                                What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

                                Answer: B


                                NEW QUESTION # 26
                                Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

                                Answer: C


                                NEW QUESTION # 27
                                ......

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