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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Manage contact data and data hygiene - Utilize automation studio effectively - Implement SQL activities for data processing - Build and manage automation workflows - Configure imports and exports |
| Topic 2: Customer Journey Design | 18% | - Apply personalization and dynamic content - Implement triggered and real-time journeys - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices |
| Topic 3: Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Create and optimize email content - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Topic 4: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports |
| Topic 5: Marketing Cloud Configuration | 18% | - Configure lists and populations - Configure account settings and business units - Set up users, roles, and permissions - Implement data management and data extensions - Manage sender profiles and deliverability settings |
| Topic 6: Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Define success metrics and KPIs - Document current state and desired future state |
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NEW QUESTION # 113
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'
Answer: D
Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5
NEW QUESTION # 114
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
Answer: D
NEW QUESTION # 115
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
Answer: A,C
NEW QUESTION # 116
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
Answer: A,B,C
Explanation:
Three considerations that should be made before implementing MobileConnect are:
* Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
* Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
* Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm&type=5
NEW QUESTION # 117
An existing triggered send needs to be updated with new content. (Choose the BEST answer.)
Answer: B
NEW QUESTION # 118
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