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Salesforce Marketing-Cloud-Account-Engagement-Consultant 시험요강:

주제	소개
주제 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
주제 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
주제 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
주제 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
주제 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
주제 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
주제 7	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Marketing-Cloud-Account-Engagement-Consultant시험대비 인증덤프자료 & Marketing-Cloud-Account-Engagement-Consultant최신버전 덤프샘플 다운

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최신 Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant 무료샘플문제 (Q191-Q196):

질문 # 191
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
D. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

정답：D

질문 # 192
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler and enable progressive profiling
B. Create a form handler for each white paper
C. Create a form and enable progressive profiling
D. Create a form per white paper and enable progressive profiling

정답：D

질문 # 193
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Segmentation rule
B. Dynamic list
C. Completion action
D. Automation rule

정답：B

질문 # 194
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a queue > have nurture programs assign prospects to the queue
B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D. Configure users > set up a user group > have nurture programs assign prospects to the user group

정답：D

질문 # 195
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
B. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
D. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

정답：A

질문 # 196
......

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