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| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio | ||
| Leveraging Customer Data and Analytics for Personalization | - Predictive modeling - Data management - Segmentation | |
| Einstein for Marketing Cloud | 22.5% | |
| Ad Studio | ||
| Distributed Marketing | ||
| Social Studio | ||
| Journey Orchestration | ||
| Triggers | ||
| Integrating and Optimizing Marketing Campaigns Across Channels | - Campaign automation - Data synchronization - API integrations | |
| Mobile (SMS/Push) | ||
| Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Multi-touch attribution - Channel selection | |
| Measuring and Reporting on Cross-Channel Marketing Performance | - Data visualization - Dashboarding - KPI selection | |
| Aligning Cross-Channel Marketing with Business Objectives | - Goal setting - Stakeholder management - Change management |
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NEW QUESTION # 63
Select features Einstein content selection, Select 2
Answer: A,B
NEW QUESTION # 64
What is prerequisite for email/web recommendations: select 2
Answer: A,B
NEW QUESTION # 65
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
Answer: A,C,E
NEW QUESTION # 66
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
Answer: B
NEW QUESTION # 67
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 68
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