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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Maintenance and Best Practices- System Optimization
  • 1. Data hygiene and governance
    • 2. Integration best practices
      Topic 2: Marketing Automation- Engagement Programs
      • 1. Engagement Studio program design
        • 2. Automation rules and triggers
          Topic 3: Account Engagement Administration- Configuration and Setup
          • 1. Connector setup with Salesforce CRM
            • 2. Business Unit setup and hierarchy
              • 3. User roles and permissions
                Topic 4: Reporting and Analytics- Performance Measurement
                • 1. ROI and attribution reporting
                  • 2. Campaign reporting
                    Topic 5: Email Marketing- Email Creation and Delivery
                    • 1. Email templates and content creation
                      • 2. Deliverability and compliance
                        Topic 6: Prospect Management- Data Model and Segmentation
                        • 1. Prospects, lists, and tags
                          • 2. Dynamic and static lists
                            - Lead Lifecycle Management
                            • 1. Lifecycle stages and assignment rules
                              • 2. Scoring and grading

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q29-Q34):

                                NEW QUESTION # 29
                                Choose required fields while creating a Prospect

                                Answer: B,C,D,F


                                NEW QUESTION # 30
                                How many Scoring Categories is it possible to create

                                Answer: D


                                NEW QUESTION # 31
                                A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
                                How should the marketing user handle this task?

                                Answer: A


                                NEW QUESTION # 32
                                LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

                                Answer: C


                                NEW QUESTION # 33
                                A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
                                What strategy would allow the team to do this?

                                Answer: B


                                NEW QUESTION # 34
                                ......

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