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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q198-Q203):

NEW QUESTION # 198
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Answer: B

NEW QUESTION # 199
Which are true about Engagement Program

A. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
B. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
C. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
D. A single rule step can evaluate up to five conditions
E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Answer: A,B,C,D,E,F

NEW QUESTION # 200
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Setup DNS for each used domain and validate the connection
B. Create and add a tracking code to the website
C. Choose which sender IP to use
D. Setup tracker subdomain and validate it

Answer: A,B,D

NEW QUESTION # 201
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You cannot use auto responder emails with page actions.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 202
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the assigned user and then to notify the user.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the user and then to create a Salesforce task.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Answer: C

NEW QUESTION # 203
......

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