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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Topic 2: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 3: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 6: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):

NEW QUESTION # 124
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were set to "true" for opted out and set to "false" for do not email.
D. The prospects were on a suppression list used on the operational list email send.

Answer: A

NEW QUESTION # 125
Which are true about Salesforce Engage

A. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
B. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
C. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
D. You can use Salesforce Engage with Gmail by downloading an extension
E. Salesforce Engage is not supported for Salesforce sandbox accounts

Answer: A,B,C,D,E

NEW QUESTION # 126
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing is only a good fit for certain industries.
B. Account-based marketing completely replaces broad-based marketing.
C. Account-based marketing can be implemented in stages.
D. Account-based marketing personalizes experiences for prospects.

Answer: C,D

NEW QUESTION # 127
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
C. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Answer: A

NEW QUESTION # 128
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to add to the engagement studio program and notify the assigned user.
B. Add form completion actions to first assign to the assigned user and then to notify the user.
C. Add form completion actions to first assign to the user and then to create a Salesforce task.
D. Add form completion actions to send customized email with a call reminder to the sales user.

Answer: C

NEW QUESTION # 129
......

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):

Explore the SalesforceMCAE-Con-201 Online Practice Test Engine