Exam AP-214 Format | Certification AP-214 Test Questions

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Implement advanced segmentation strategies
- Optimize email deliverability
- Design A/B and multivariate test strategies
Topic 2: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
Topic 3: Advertising and Social Integration15%- Implement audience synchronization
- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
Topic 4: Mobile Messaging (SMS and Push)20%- Design mobile customer journeys
- Configure SMS and push notification campaigns
- Implement mobile opt-in management
- Apply compliance and regulatory requirements
Topic 5: Automation and Journey Builder10%- Configure wait and engagement activities
- Implement decision split logic
- Design complex multi-step journeys
Topic 6: Analytics and Reporting15%- Interpret attribution models
- Analyze cross channel performance metrics
- Build custom reports and dashboards

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Certification Salesforce AP-214 Test Questions - AP-214 Exam Consultant

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q39-Q44):

NEW QUESTION # 39
What is true about Inbox message:

Answer: D


NEW QUESTION # 40
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Answer: B


NEW QUESTION # 41
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Answer: A,B


NEW QUESTION # 42
Where to create topic profiles in command center?

Answer: A


NEW QUESTION # 43
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: B


NEW QUESTION # 44
......

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