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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 27% | - Business process and system flow analysis in existing environments - Non-functional requirements identification for Media Cloud applications - Solution scoping and SOW definition using Media Cloud capabilities - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components |
| Topic 2: Design | 53% | - Integration architecture and system interoperability - Solution design using industry best practices - CI/CD strategy and deployment planning - Flow design using Media Cloud ASM capabilities - Product model definition and pricing methodology (ASM) - Security model and permission set design - Reporting and analytics solution design - Data model design and object relationships |
| Topic 3: Implement | 20% | - Data migration strategy based on Media Cloud data model - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Security and sharing configuration implementation |
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NEW QUESTION # 16
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 17
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
Reference:
ASM Upgrade and Migration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5
NEW QUESTION # 18
Media Campaign is a record type of which object?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud, Media Campaign is a record type under the Quote object, allowing specialized handling of media campaigns within the sales process framework.
Reference:
Media Cloud Quote Record Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_record_types.htm&type=5
NEW QUESTION # 19
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 20
Which three permission sets should a Consultant add for a newly hired Media Planner user?
Choose 3 answers
Answer: B,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
A Media Planner requires permission sets for OmniStudioUser to work with OmniStudio tools, MediaCloudPlus Runtime for ASM features, and Media Cloud Base User to access basic Media Cloud data and features. Rule Engine Runtime and MediaCloud Runtime are more specialized and not strictly required for planners.
Reference:
Media Cloud User Setup Guide
Salesforce Permission Sets for ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_user_permissions.htm&type=5
NEW QUESTION # 21
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