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| Section | Objectives |
|---|---|
| Topic 1: Campaigns | - Configure Campaign workflow and decision logic - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements |
| Topic 2: Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Topic 3: Eloqua Fundamentals | - Describe security and user management - Describe Eloqua's role in CX and the key modules - Explain the contact model and data structure |
| Topic 4: Segments | - Use filters and comparison fields - Evaluate segment performance - Create and configure shared and static segments |
| Topic 5: Forms and Landing Pages | - Create and configure forms and form processing steps - Describe progressive profiling and data lookups - Create and style landing pages |
| Topic 6: Lead Scoring and Management | - Describe the Lead Scoring model - Describe Sales Tools and integration with CRM - Configure scoring rules and thresholds |
| Topic 7: Email and Email Deliverability | - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) |
| Topic 8: Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
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NEW QUESTION # 94
Which of the following is true about configuring custom reports in Oracle Eloqua?
Answer: A
Explanation:
Oracle Eloqua provides a user-friendly drag-and-drop interface for creating custom reports. Users can select the desired data fields, apply filters, group data, and perform calculations to design custom reports that meet their specific requirements.
NEW QUESTION # 95
How can you track the source of a lead in Eloqua?
Answer: D
Explanation:
UTM parameters are tags added to your website URLs that allow you to track the source, medium, campaign, and other details of a lead's visit. By including UTM parameters in your URLs, you can capture information about the lead's source, such as the referring website or specific marketing campaign, and track it within Eloqua.
NEW QUESTION # 96
Which configuration step is necessary for closed-loop reporting in Oracle Eloqua?
Answer: C
Explanation:
In closed-loop reporting, conversion goals need to be clearly defined in order to track and measure the success of marketing campaigns. These goals can be actions such as form submissions, downloads, purchases, or any other activity that signifies a lead converting into a customer. By defining conversion goals, Eloqua can attribute lead activity to specific campaigns and provide insights into the effectiveness of marketing efforts.
NEW QUESTION # 97
Which of the following actions can be performed on a custom object in Oracle Eloqua?
Answer: A
Explanation:
In Oracle Eloqua, administrators can modify the default field labels of a custom object to match their organization's terminology or requirements. This customization helps improve user understanding and aligns the object's data structure with specific business needs.
NEW QUESTION # 98
Which of the following best describes the concept of "email deliverability"?
Answer: C
Explanation:
Email deliverability refers to the ability of an email to reach the intended recipients' inboxes. It is measured as the percentage of emails that successfully bypass spam filters and other obstacles, arriving in the recipients' inboxes. Achieving high deliverability rates ensures that the intended audience receives and interacts with the email content.
NEW QUESTION # 99
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