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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Marketing Automation12%- Explain how to create and manage page actions
- Explain how to create and manage automation rules
- Explain how to create and manage segmentation rules
- Explain how to create and manage completion actions
Topic 2: Analytics and Reporting11%- Describe the different Account Engagement reports and their use cases
- Explain the difference between asset-level and prospect-level reporting
- Explain how to analyze prospect activity
- Describe how to use B2B Marketing Analytics
Topic 3: Prospect Management13%- Explain how to create and maintain prospects
- Describe how to manage the Account Engagement prospect lifecycle
- Describe the components of a prospect record
- Explain how to build and manage prospect lists
Topic 4: Lead Generation and Qualification14%- Explain the concept and process of manual syncing
- Explain how to use page actions
- Explain how to create and manage landing pages
- Explain how to create and manage forms
- Describe how to use scoring and grading to qualify leads
Topic 5: Email Marketing15%- Explain the differences between one-time emails, autoresponders, and engagement studio emails
- Explain how to create and manage lists
- Explain how to perform A/B testing
- Describe the email rendering and validation process
- Explain how to create and manage email templates
- Describe the email sending process and deliverability
Topic 6: Engagement Studio16%- Describe the components of an Engagement Studio program
- Explain the purpose and benefits of Engagement Studio
- Describe how to create and manage Engagement Studio programs
- Explain how to interpret Engagement Studio reports
- Describe the process for testing an Engagement Studio program
Topic 7: Account Engagement Configuration10%- Describe the relationship between Account Engagement and Salesforce
- Describe how to set up and configure the Account Engagement Lightning App
- Explain the capabilities of the Salesforce Connector
- Describe the capabilities of the Account Engagement Recycle Bin
- Explain how to map Account Engagement fields to Salesforce
Topic 8: Administration and Governance9%- Explain how to configure and use the Recycle Bin
- Explain the purpose and use of Connected Campaigns
- Describe how to manage Account Engagement campaigns
- Describe how to configure user roles and permissions
- Describe how to configure and manage visitor filters

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q200-Q205):

NEW QUESTION # 200
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers

Answer: A,B

Explanation:
According to the Salesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects. Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission. reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms. Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. Reference: Salesforce documentation


NEW QUESTION # 201
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

Answer: A,D

Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows


NEW QUESTION # 202
What will undelete a prospect?

Answer: A,C

Explanation:
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. Reference: Delete Prospects, Undelete Prospects


NEW QUESTION # 203
What does a marketing user have access to in Marketing Cloud Account Engagement?

Answer: A,C,D,E

Explanation:
A marketing user is a type of user role in Marketing Cloud Account Engagement that has access to various features and functions related to marketing operations. A marketing user can see users and groups, create new lists, forms, landing pages, and send list emails, manage prospects, and import prospects. A marketing user cannot access the administration settings, create or edit users, or sync with Salesforce.
Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: User Roles, Create and Edit Users


NEW QUESTION # 204
How do you use an automation rule to opt out prospects?

Answer: C

Explanation:
Explanation
You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'.
This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]


NEW QUESTION # 205
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