Salesforce MCAE-Con-201最新試題，MCAE-Con-201考試題庫

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions
Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Administration	11%	- Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Lead Management	24%	- Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages

>> Salesforce MCAE-Con-201最新試題 <<

完美的Salesforce MCAE-Con-201最新試題是行業領先材料＆值得信賴的MCAE-Con-201考試題庫

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最新的 Salesforce Consultant MCAE-Con-201 免費考試真題 (Q204-Q209):

問題 #204
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

答案：B

問題 #205
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. They should ensure their URL structures can handle parameters before verifying the connector.
C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
D. The connector cannot be linked directly to an MCC account.

答案：A

問題 #206
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

答案：B

問題 #207
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
B. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
C. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

答案：A

問題 #208
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B. Immediately send prospects the resubscribe email template.
C. Move the unsubscribe link to the header of the email instead of the footer.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

答案：C

問題 #209
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