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| Section | Objectives |
|---|
| Topic 1: Campaign Design and Program Canvas | - Program Canvas workflows
- 1. Entry criteria and re-entry rules
- 2. Wait steps and decision splits
- Cross-channel campaign execution
- 1. Email, SMS, push notification orchestration
|
| Topic 2: Account Configuration and Administration | - System setup and account provisioning
- 1. Locale, timezone, and system defaults
- 2. Sub-account structure and multi-brand setup
- User roles, access control, and security configuration
- 1. Role-based access control and organizational units
- 2. SSO, IP restrictions, password policies
|
| Topic 3: Audience Segmentation and Data Management | - Filter Designer and segmentation logic
- 1. Rule ordering and constraint evaluation
- Data feeds and integrations
- 1. Event Data Feeds configuration
- 2. Supplemental data sources and imports
|
| Topic 4: Analytics and Reporting | - Dashboards and monitoring
- 1. Live reports and operational monitoring tools
- Campaign performance analysis
- 1. Deliverability and engagement metrics
|
| Topic 5: Deliverability and Compliance | - Authentication and domain setup
- 1. Domain delegation and DNS setup
- 2. SPF, DKIM, DMARC configuration
- Compliance and reputation management
- 1. Bounce handling and opt-out processing
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q13-Q18):
NEW QUESTION # 13
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link Hashmap
- B. Insight Link Hashmap
- C. Insight Link Report
- D. Link Table
- E. Link List
Answer: D
NEW QUESTION # 14
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <document="${//all content/. . /acme_marquee.htm}">
- D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Answer: B
NEW QUESTION # 15
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Answer: A
NEW QUESTION # 16
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
Answer: A
NEW QUESTION # 17
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. tracking-once
- C. tracking=first
- D. action=last
- E. action=single
Answer: B
NEW QUESTION # 18
......
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