Advanced-Cross-Channel New Braindumps Sheet, Advanced-Cross-Channel Exam Book

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Mobile (SMS/Push)
Social Studio
Distributed Marketing
Triggers
Integrating and Optimizing Marketing Campaigns Across Channels		- API integrations - Campaign automation - Data synchronization
Journey Orchestration
Ad Studio
Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Goal setting - Change management
Interaction Studio
Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Einstein for Marketing Cloud	22.5%
Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - KPI selection - Data visualization

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
What is true about contact data and journey data.

A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data

Answer: A

NEW QUESTION # 72
What is true about Einstein engagement frequency (EEF). Select 3

A. It uses last ISO days engagement data
B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
C. The model uses data available only in your account
D. EEF uses only commercial send data not transactional

Answer: B,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 73
How does the Wait by Duration activity in Journey Builder work?

A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

Answer: C

NEW QUESTION # 74
Which two concepts are types of Journeys?
Choose 2 answers

A. Single-send
B. Promotional
C. Multi-step
D. Triggered

Answer: A,D

NEW QUESTION # 75
Where are Topic Profiles configured for use in Command Center? 01m 03s

A. Social Studio Automate
B. Command Center Admin
C. Social Studio Engage
D. Social Studio Admin

Answer: D

NEW QUESTION # 76
......

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