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Salesforce Marketing-Cloud-Consultant exam is designed to validate the skills and knowledge of professionals working with Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification ensures that the candidate has demonstrated their ability to implement Marketing Cloud solutions that meet the needs of their clients or organization. Marketing-Cloud-Consultant exam covers a range of topics including Marketing Cloud setup, data modeling, email marketing, mobile messaging, social media advertising, and reporting.

The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification

If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.

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Salesforce Marketing-Cloud-Consultant Exam is designed for marketing professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that cover a range of topics, including email marketing, social media marketing, mobile marketing, and data management. Candidates have 105 minutes to complete the exam, and they must score at least 65% to pass.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q117-Q122):

NEW QUESTION # 117
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define a Subscriber-specific From Name
B. Define a Sender Profile
C. Define a Delivery Profile
D. Define custom Reply Mail Management

Answer: B,C

NEW QUESTION # 118
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is deselected; all available roles are assigned to user.
B. API User checkbox is selected; no roles are assigned to user.
C. API User checkbox is deselected; Marketing Cloud Viewer role is applied.
D. API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.

Answer: D

Explanation:
For integrating Marketing Cloud with Sales Cloud via Marketing Cloud Connect, the API user in Marketing Cloud should have the "API User" checkbox selected.Additionally, assigning both the "Administrator" and
"Marketing Cloud Administrator" roles ensures the user has the necessary permissions to facilitate the integration effectively.
Reference:
Salesforce Help:Create a Marketing Cloud API UserSalesforce

NEW QUESTION # 119
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%vawp%%
B. %%view_email_url%%
C. %%view_as_webpage%%
D. %%view_online%%

Answer: B

Explanation:
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The
%%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The
%%view_online%% personalization string does not exist. References:
https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5

NEW QUESTION # 120
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: C

NEW QUESTION # 121
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A. Execute a Triggered Emails Interaction.
B. Use the Transactional Messaging API.
C. Use a User-Initiated Emails Interaction.
D. Inject the subscriber into a Journey.

Answer: C

NEW QUESTION # 122
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