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| Section | Weight | Objectives |
|---|---|---|
| Implement | 20% | - Deployment and integration
|
| Discovery | 27% | - Understand system integrations
|
| Design | 53% | - Security and access
|
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NEW QUESTION # 10
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
Answer: B,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 11
A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using Object Types with Attributes allows Product Managers to efficiently define product classes with shared characteristics. This modular approach is more scalable and manageable than cloning standalone products or relying solely on product families.
Reference:
Media Cloud Product Modeling
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_modeling.htm&type=5
NEW QUESTION # 12
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Run-time Configurable behavior allows the picklist values to be determined dynamically during runtime rather than being statically assigned. This is critical in proposal line items to select picklist values that may change or depend on other variables dynamically. The other options either disable functionality (Is Not Assetizable), restrict translations, or encrypt values but do not allow dynamic selection.
Reference:
Salesforce Media Cloud Data Model Guide
Proposal Line Item Configuration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_proposal_line_item.htm&type=5
NEW QUESTION # 13
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
NEW QUESTION # 14
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.
Reference:
Salesforce IDX Build Tool Documentation
Media Cloud Deployment Automation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_build_tool.htm&type=5
NEW QUESTION # 15
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