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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analyzing and Reporting16%- Advanced reporting
  • 1. Multivariate test reporting
    • 2. Experience performance reports
      • 3. Automated Personalization reporting
        - Reporting fundamentals
        • 1. Report configuration settings
          • 2. A/B testing best practices
            • 3. Sample size calculator usage
              Topic 2: Configuring, Executing, and Managing50%- Testing and activity types
              • 1. Experience Targeting (XT)
                • 2. Multivariate Testing (MVT)
                  • 3. A/B testing activities
                    • 4. Automated Personalization (AP)
                      • 5. Recommendations activities
                        - Audience and activity management
                        • 1. QA and troubleshooting activities
                          • 2. Set goals and activity settings
                            • 3. Create and manage audiences
                              - Experience creation and management
                              • 1. Activity workflow in Adobe Target
                                • 2. Form-Based Experience Composer
                                  • 3. Visual Experience Composer (VEC)
                                    Topic 3: Troubleshooting8%- Measurement and reporting issues
                                    • 1. Metric validation
                                      • 2. Reporting discrepancies
                                        - Activity and implementation issues
                                        • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                          • 2. Activity qualification issues
                                            Topic 4: Planning and Strategy31%- Audience and testing strategy
                                            • 1. Understand variables impacting activities
                                              • 2. Assess audience requirements
                                                - Business KPI identification and analysis
                                                • 1. Define primary and secondary success metrics
                                                  • 2. Identify optimization opportunities from KPI/data scenarios
                                                    • 3. Identify business KPIs
                                                      • 4. Construct test hypotheses

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q91-Q96):

                                                        NEW QUESTION # 91
                                                        Which components should be validated in a report before presenting test results? (Select two.)

                                                        Answer: A,D


                                                        NEW QUESTION # 92
                                                        What are common challenges in analyzing A/B Test results? (Select two.)

                                                        Answer: A,D


                                                        NEW QUESTION # 93
                                                        A company wants to increase user signups for a loyalty program. Which secondary metric would best complement "Signup Conversion Rate" as the primary metric?

                                                        Answer: D


                                                        NEW QUESTION # 94
                                                        Which Adobe Target activity type automatically allocates traffic to the best-performing experience?

                                                        Answer: D


                                                        NEW QUESTION # 95
                                                        Which Adobe Target feature allows validation of activities before publishing?

                                                        Answer: C


                                                        NEW QUESTION # 96
                                                        ......

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