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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Triggers	7%	- Data extension and trigger management - SOAP and REST API triggers - Event-driven automation
Topic 2: Mobile (SMS/Push)	13%	- MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration
Topic 3: Journey Orchestration	25%	- Journey design and best practices - Activities and decision splits - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation
Topic 4: Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
Topic 5: Interaction Studio	8%	- Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities
Topic 6: Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Topic 7: Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - Send Time Optimization - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Frequency

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q77-Q82):

NEW QUESTION # 77
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Respond to the email with the subject line 'Begin Tracking''
B. Log a support case
C. Use an API Call
D. Overwrite a subscriber's DoNotTrack settings with an import

Answer: C

NEW QUESTION # 78
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. They should always be set to High Transmit Power setting
B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D. It prevents both the produce message and the deli message from being triggered in both places

Answer: D

NEW QUESTION # 79
What two Journey types enable an administrator to efficiently create and track opens and clicks?

A. Country Send
B. Region Send
C. Single Send
D. Transactional Send
E. Language Send

Answer: C,D

NEW QUESTION # 80
How can Distributed Marketing messages be configured to use approval workflows?

A. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
B. A customer support case needs to be opened to enable the functionality.
C. Therearecurrently no approval workflows available.
D. All DM sends need to enable the''workflow active' settingwithin the message template.

Answer: A

NEW QUESTION # 81
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Data Storage
B. Orchestration
C. Next Best Action
D. Data Aggregation

Answer: B,D

NEW QUESTION # 82
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