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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q180-Q185):

NEW QUESTION # 180
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month
B. Monitor no of visitors, form conversion and email click-through rate reports month over month
C. Monitor no of prospects, form submission and email open rate reports month over month
D. Monitor no of prospects, social post enagements and paid search reports month over month

Answer: A

NEW QUESTION # 181
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.
B. The prospects were set to "false" for opted out and set to "true" for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: B

NEW QUESTION # 182
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft added location based criteria
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
D. LenoxSoft uses location based scoring categories .

Answer: C

NEW QUESTION # 183
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model
B. Account-to-Opportunity Matching
C. Primary - Campaign Source Attribution
B, Einstein Attribution

Answer: A

NEW QUESTION # 184
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send emails using dynamic content based on prospect account fields
B. Send the least targeted content first, followed by more targeted content
C. Send highly targeted content first, followed by less targeted content
D. Send five emails exactly seven days apart, without any following steps

Answer: A

NEW QUESTION # 185
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