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| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution
|
| Consent | 13% | - Consent record management
|
| Platform Setup & Governance | 13% | - Business Units and governance
|
| Campaign Design, Flow Orchestration & Content | 30% | - Landing pages
|
目前，全球500強中的90％企業都在使用 Salesforce 公司的產品。MC-Con-201 認證是全球專業認證各領域中的權威認證。在IT世界裡，擁有 Salesforce MC-Con-201 認證已成為最合適的加更簡單的方法來達到成功。這意味著，考生應努力通過考試才能獲得認證。而 NewDumps 考題大師致力與為客戶提供 MC-Con-201 認證的全真考題及認證學習資料，能夠幫助妳一次通過 MC-Con-201 認證考試。
問題 #68
Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?
答案：A
解題說明：
Automation event-triggered flow is the current verified answer. Salesforce specifically provides a Form Submission Automation Event that launches an automation event-triggered flow whenever a configured marketing form is submitted. Salesforce describes this flow type as the mechanism for automatically responding to events such as form submissions, subscription activity, orders, and other customer behaviors.
This precisely matches the requirement: the action must occur because the customer submitted a web form.
The event can launch the flow, after which the Send SMS Message functionality can deliver the white-paper link, subject to valid SMS consent and channel configuration.
An activation-triggered flow is driven by publication of Data 360 activation data and isn't the direct event architecture for an individual form submission. A standard record-triggered flow reacts to creation or changes of Salesforce records but is no longer the preferred Marketing Cloud Next mechanism when the triggering business event is a supported form submission.
Source distinction: the uploaded bank keys this question as C . However, current Salesforce documentation explicitly states that form-submission automation uses an Automation Event-Triggered Flow , and that this mechanism replaced form-triggered flows. Therefore the current verified answer is B .
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Automation Event- Triggered Flows # Form Submission Events.
問題 #69
A Marketing Cloud Next Consultant wants to automate opt-in consent creation when new contacts are added to Salesforce.
What should the consultant use to ensure consent records are created and updated reliably?
答案：C
解題說明：
C is the currently supportable answer among these choices. The uploaded bank originally keys A.
However, Salesforce's August 2026 consent guidance explicitly states that the legacy MessagingConsent and MessagingConsentV2 Flow actions should not be used for Marketing Cloud Next consent because they can fall out of synchronization with the Marketing Cloud Next consent layer. Salesforce directs implementations to use Create Consent/Consent Request instead.
Create Consent is supported in Data 360-triggered flows and updates the applicable contact point for a specified channel and communication subscription. Direct writes into the underlying consent DLO/DMO, as described in B, bypass the supported consent service and aren't reliable for sending-time consent evaluation.
For a CRM-originated Contact creation, Salesforce's preferred current architecture is actually an Automation Event-Triggered Flow based on the Contact change plus Create Consent . That exact combination isn't offered. Of A-C, C is therefore the only option that uses the supported consent-writing mechanism.
Study Guide Reference: Consent # Creating and Updating Consent # Create Consent/Consent Request.
問題 #70
Northern Trail Outfitters (NTO) wants to send a personalized SMS notification to every passenger on a flight whenever the flight itinerary changes. The notification will be initiated by an external system using a single API request.
Which flow type should NTO use to start the flow?
答案：B
解題說明：
An On-Demand Flow is designed specifically for marketing interactions initiated externally through an API request. Salesforce allows external applications to invoke an On-Demand Flow through the REST API using the Flow invocable-action endpoint and provide required runtime inputs with that request.
This architecture fits an external airline operational system that already knows when an itinerary has changed and which passengers are affected. The external service can initiate the flow immediately instead of waiting for a segment refresh or a scheduled marketing process. The flow can then execute personalized SMS messaging using the passenger and itinerary information supplied through its runtime context.
A dynamic segment is inefficient for an event where the initiating system already knows the affected audience and requires immediate action. Segment publication introduces additional processing and isn't necessary merely to reconstruct the passenger set. Option C uses generic Flow terminology but doesn't identify the purpose-built API-triggerable Marketing Cloud Next flow type.
The uploaded master bank identifies A. Salesforce explicitly states that On-Demand Flows can be invoked via REST API for immediate SMS interactions initiated by external customer activity.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # On-Demand Flows # REST API-Triggered Messaging.
問題 #71
Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?
答案：C
解題說明：
Marketing Cloud Next forms are designed to be presented through landing pages . Salesforce explicitly states that marketers create a form and add it as a component to a landing page. The landing page supplies the publicly accessible URL that can then be promoted through email, web, or other channels.
Therefore, NTO should create the event-registration form, associate it with the appropriate processing flow, place the form on a Marketing Cloud Next landing page, publish the landing page, and configure the email CTA to point to the page's public URL.
A form isn't intended to function as a standalone public web asset independently of a landing page. Salesforce notes that customers can't view a form until it's placed on a landing page that is published and has an active URL alias. Likewise, embedding a functional Marketing Cloud Next form directly inside an email isn't the supported registration architecture and would also face significant email-client limitations.
The uploaded master bank identifies C. Salesforce's current documentation directly states that forms should be added as components to landing pages and promoted by linking to those pages.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Forms and Landing Pages
# Registration Experiences.
問題 #72
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?
答案：B
解題說明：
A Data Graph is the correct source because it combines a primary Data Model Object with related objects into a structure optimized for personalization. For Marketing Cloud Next profile personalization, Salesforce typically configures the Data Graph with Unified Individual as the primary DMO , then adds related objects such as Individual, Contact Point Email, purchases, service records, loyalty data, or other associated profile information.
This differs from using the Unified Individual DMO alone. The Unified Individual provider can expose attributes directly stored on that object, but it doesn't provide the same ability to traverse and expose attributes from multiple related DMOs. The requirement specifically states that the content block needs data from related objects , making the Data Graph necessary.
A Personalization Recommender is designed to generate individualized recommendations rather than simply expose relational customer attributes for ordinary email personalization.
Salesforce explicitly states that Data Graphs used for Marketing Cloud Next personalization are typically based on Unified Individual and can include related data such as purchases or service cases. The uploaded bank also keys A.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Personalization # Data Graphs and Related Data.
問題 #73
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