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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 2: Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 5: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 6: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q211-Q216):

NEW QUESTION # 211
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
C. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

Answer: B

NEW QUESTION # 212
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Automation rule
B. Page action
C. Custom redirect
D. Completion action

Answer: B

NEW QUESTION # 213
Select available Social Posting Connectors

A. Twitter
B. Facebook
C. Instagram
D. Tumblr
E. Zone
F. Linkedln
G. WhatsApp

Answer: A,B,F

NEW QUESTION # 214
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Clear the "Do Not Email" field on the prospect record
C. Update the "Opt Out" field on the prospect record
D. Change the email address to a valid email address

Answer: B

NEW QUESTION # 215
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action notify Admin
B. Run completion Action on form Request a demo with action assign to user
C. Run an automation rule to assign based on the Request demom Submission & prospect status field
D. Export the submission report & Import

Answer: C

NEW QUESTION # 216
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