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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud23%- Send Time Optimization
- Einstein Engagement Scoring
- AI-powered personalization and prediction
- Einstein Copy Insights
- Einstein Engagement Frequency
Topic 2: Journey Orchestration25%- Comparison between Datorama and Google Analytics
- Reporting and performance analysis
- Entry sources and audience evaluation
- Journey design and best practices
- Activities and decision splits
Topic 3: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
Topic 4: Social Studio10%- Content management and moderation
- Social analytics and reporting
- Social media publishing and engagement
Topic 5: Interaction Studio8%- Personalization and decisioning capabilities
- Real-time interaction management
- Integration with other Marketing Cloud modules
Topic 6: Ad Studio12%- Campaign management and optimization
- Integration with advertising platforms
- Audience targeting and segmentation
Topic 7: Triggers7%- SOAP and REST API triggers
- Data extension and trigger management
- Event-driven automation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

NEW QUESTION # 74
Which three factors are analyzed for each subject line by Einstein Copy Insights?

Answer: A,B,C


NEW QUESTION # 75
How does social studio unify anonymous and known identities?

Answer: B


NEW QUESTION # 76
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: B


NEW QUESTION # 77
What is true about contact data and journey data.

Answer: B


NEW QUESTION # 78
What is true about shared entry event.

Answer: B


NEW QUESTION # 79
......

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