MCAE-Con-201 actual tests, Salesforce MCAE-Con-201 actual dumps pdf

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Email Marketing	20%	- Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q159-Q164):

NEW QUESTION # 159
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Place additional navigation on the LenoxSoft home page.
B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
D. Create new content for the paid search ads that direct to the home page.

Answer: D

NEW QUESTION # 160
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to apply a tag with the name of the piece of content.
B. Track downloads in the form reports and build different lists for all submissions.
C. Build dynamic lists respectively based off of those form submissions.
D. Add a form completion action to add prospects to the right Salesforce campaign.

Answer: A

NEW QUESTION # 161
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, action and rule
B. Trigger, activity and check
C. Trigger, listen and check
D. Trigger, activity and rule

Answer: A

NEW QUESTION # 162
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. HTML Open Rate
B. Click Through rate
C. Email Complain Rate
D. Spam complaints.

Answer: B

NEW QUESTION # 163
Select all available User Email Preferences

A. Send an email when a prospect is assigned
B. Send daily prospect activity emails (for all prospects)
C. Send daily prospect assignment emails
D. Send daily visitor activity emails
E. Send weekly search marketing email (sent on Fridays)
F. Send weekly search marketing email (sent on Mondays)
G. Send daily visitor assignment emails
H. Send weekly inactive automations report email
I. Send daily prospect activity emails (for my prospects)
J. Send starred prospect activity alerts
K. Send monthly inactive automations report email

Answer: A,B,C,D,F,I,J,K

NEW QUESTION # 164
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