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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 2: Campaigns and Experiences | 24% | - Create and manage campaigns - Configure audience targeting and segmentation - Create and test campaign variations - Set up triggers and response handling - Build experiences using drag-and-drop editor - Implement decision logic and rules |
| Topic 3: Audience Management | 16% | - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters |
| Topic 4: Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up data collection and event processing - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager |
| Topic 5: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Manage user roles and permissions - Monitor system health and troubleshooting - Configure system settings and preferences - Implement data governance policies - Understand compliance and security considerations |
| Topic 6: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components |
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NEW QUESTION # 113
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
Answer: A,B
Explanation:
To displayEinstein Product Recommendationsvia the Interaction Studio connection for Sales and Service Cloud:
* Einstein Recipes (Answer A):
* Configure recipes to determine the logic for recommendations.
* Catalog Items (Answer B):
* Define and synchronize catalog items (e.g., products or content) to ensure recommendations are accurate and aligned with available inventory.
References:
* Salesforce Einstein Documentation - Product Recommendations
* Interaction Studio Documentation - Einstein Integration
NEW QUESTION # 114
What two features of interaction studio can be used in an open-time email campaign?
Answer: C,D
Explanation:
InInteraction Studio, open-time email campaigns can dynamically personalize content for users at the moment they open an email. The two features utilized in open-time emails are:
* Promotion (Answer A):
* Promotions allow marketers to deliver dynamic offers or messages to users. At open time, these promotions adapt based on the recipient's real-time behavior and attributes.
* Use Case: Displaying a promotion for a sale or an offer personalized to the user's recent activities.
* Recipe (Answer D):
* Recipes drive dynamic content recommendations, such as product suggestions or personalized content blocks, in the email. Recipes dynamically adjust based on user preferences or real-time context at the time of email open.
* Use Case: Recommending products based on recent browsing history or purchase behavior.
References:
* Salesforce Interaction Studio Documentation - Open-Time Email Personalization
NEW QUESTION # 115
The Sitemap is implemented to manage which channel solution?
Answer: C
Explanation:
TheSitemapin Marketing Cloud Personalization is implemented to manage theWeb channel solution.
* It helps define key elements such as page types, content zones, and data capture points on the website for personalized web experiences.
References:
* Salesforce Interaction Studio Documentation - Sitemap
NEW QUESTION # 116
What are three features of the WebSDK when deployed on a website?
Answer: B,C,D
Explanation:
* Rendering Campaign for Personalization:
* WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.
NEW QUESTION # 117
How many total global goals and filters can you define for your dataset in IS?
Answer: C
Explanation:
* Interaction Studio allows you to define a maximum of64 global filters and goals combinedper dataset.
* These filters and goals help refine data views and track performance based on specific criteria or objectives.
References:
* Salesforce Interaction Studio Documentation - Filters and Goals Limits
NEW QUESTION # 118
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