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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards
Topic 2: Account Configuration	20%	- Implement data management and compliance policies - Set up Salesforce Connector and data synchronization - Configure account settings, security, and governance - Manage business units, user roles, and permissions
Topic 3: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic
Topic 4: Lead Management	14%	- Implement prospect lifecycle management strategies - Develop lead scoring and grading models - Design lead qualification, routing, and handoff processes
Topic 5: Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns
Topic 6: Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points
Topic 7: Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Topic 8: Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q39-Q44):

NEW QUESTION # 39
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft's database growing by 500,000 prospects
B. LenoxSoft sending a quarterly emails to 100,000 prospects
C. LenoxSoft creating 20 new Engagement Programs
D. LenoxSoft sending more than 100,000 emails a month

Answer: D

NEW QUESTION # 40
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Answer: D

NEW QUESTION # 41
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to Nurture action on page layouts.
B. Use the Add to List completion action on forms.
C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D. Add contacts to the program ' s Campaign as campaign members.

Answer: D

NEW QUESTION # 42
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a recipient list for the program.
B. Make a repeating engagement program.
C. Make a suppression list for the program.
D. Make a segmentation rule for the program.

Answer: A,B

NEW QUESTION # 43
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce Mobile App "Send an Email" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: B

NEW QUESTION # 44
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