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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Configuration and Administration	- System setup and account provisioning 1. Sub-account structure and multi-brand setup 2. Locale, timezone, and system defaults - User roles, access control, and security configuration 1. Role-based access control and organizational units 2. SSO, IP restrictions, password policies
Topic 2: Audience Segmentation and Data Management	- Data feeds and integrations 1. Event Data Feeds configuration 2. Supplemental data sources and imports - Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation
Topic 3: Analytics and Reporting	- Dashboards and monitoring 1. Live reports and operational monitoring tools - Campaign performance analysis 1. Deliverability and engagement metrics
Topic 4: Deliverability and Compliance	- Compliance and reputation management 1. Bounce handling and opt-out processing - Authentication and domain setup 1. SPF, DKIM, DMARC configuration 2. Domain delegation and DNS setup
Topic 5: Campaign Design and Program Canvas	- Cross-channel campaign execution 1. Email, SMS, push notification orchestration - Program Canvas workflows 1. Entry criteria and re-entry rules 2. Wait steps and decision splits

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q55-Q60):

NEW QUESTION # 55
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D. The purchase transaction is attributed to both email campaigns.

Answer: B

NEW QUESTION # 56
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
C. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
D. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.

Answer: A

NEW QUESTION # 57
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.

Answer: C

NEW QUESTION # 58
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Unique Conversions, Event Date = 3 days
B. Measure = Responders, Event Date = 3 days
C. Measure = Responders, Interval = 3 days
D. Measure = Total Clicks, Interval = 3 days
E. Measure = Single Clicks, Sent Date = 3 days

Answer: D

NEW QUESTION # 59
What must you create in order for Responsys to be able to track clicks on links in a campaign?

A. Link Table
B. Insight Link Hashmap
C. Link List
D. Insight Link Report
E. Link Hashmap

Answer: A

NEW QUESTION # 60
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