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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns - Explain how to configure and use the Recycle Bin |
| Topic 2: Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases |
| Topic 3: Lead Generation and Qualification | 14% | - Explain how to create and manage landing pages - Explain how to use page actions - Describe how to use scoring and grading to qualify leads - Explain the concept and process of manual syncing - Explain how to create and manage forms |
| Topic 4: Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program |
| Topic 5: Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector |
| Topic 6: Prospect Management | 13% | - Describe the components of a prospect record - Explain how to build and manage prospect lists - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle |
| Topic 7: Email Marketing | 15% | - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Explain how to perform A/B testing - Explain how to create and manage lists |
| Topic 8: Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage page actions |
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NEW QUESTION # 140
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for
"List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. References: Salesforce documentation
NEW QUESTION # 141
What information is required when creating a prospect manually?
Answer: D
Explanation:
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The information that is required when creating a prospect manually is campaign, email, profile, and score. A prospect is a potential customer who has expressed some interest in your products or services, and whose information you have captured in Marketing Cloud Account Engagement. You can create a prospect manually in Marketing Cloud Account Engagement by entering their information in a form, or by importing them from a file. When creating a prospect manually, you need to provide the following information:
* Campaign: The marketing initiative that you use to track the first touch point with the prospect, such as a trade show, a webinar, or a Google Ad. You can select a campaign from the drop-down menu, or use the default campaign that you set in your account settings.
* Email: The email address of the prospect, which is used as the unique identifier for the prospect record.
You need to enter a valid email address for the prospect, or the prospect will not be created.
* Profile: The category that you use to segment your prospects based on their characteristics, such as industry, role, or product interest. You can select a profile from the drop-down menu, or use the default profile that you set in your account settings.
* Score: The numerical value that indicates the level of interest or engagement of the prospect in your products or services. You can enter a score for the prospect, or use the default score of 0 that is assigned to new prospects.
Other information that you can provide when creating a prospect manually are:
* First Name: The first name of the prospect, which can be used for personalization or segmentation.
* Last Name: The last name of the prospect, which can be used for personalization or segmentation.
* Company: The name of the company that the prospect works for, which can be used for reporting or segmentation.
* Website: The URL of the website that the prospect visits or owns, which can be used for tracking or segmentation.
* Assign To: The user that you want to assign the prospect to, who will be responsible for following up with the prospect. You can select a user from the drop-down menu, or use the default user that you set in your account settings.
NEW QUESTION # 142
What is the process to add a prospect who visits a pricing page to a list?
Answer: C
Explanation:
The process to add a prospect who visits a pricing page to a list is to create a page action. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors3. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and adds the prospect to a list of pricing page visitors.
NEW QUESTION # 143
The baseline grade will show on the prospect profile at all times.
Answer: A
Explanation:
Explanation
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 144
Which two capabilities are true for completion actions? Choose 2 answers
Answer: B,C
Explanation:
Explanation
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions.
However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created.
Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.
References: Salesforce documentation
NEW QUESTION # 145
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