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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Topic 2: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Manage and organize campaign content - Create and customize email content - Configure send settings |
| Topic 3: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Topic 4: Subscriber and Data Management | 26% | - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions |
| Topic 5: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
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NEW QUESTION # 56
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
Answer: A
Explanation:
Reference:Salesforce Documentation - Journey Builder Goals
NEW QUESTION # 57
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
Answer: B
Explanation:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
NEW QUESTION # 58
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
Answer: C
Explanation:
When troubleshooting why an email was not sent to a portion of the audience, it's important toconsider several factors beyond unsubscribes or held statuses. Bounced contacts from previous sends could be a significant reason why emails are not delivered. Bounces occur when an email cannot be delivered to an email address, which could be due to various reasons like an invalid email address or the recipient's mailbox being full. Reference:Salesforce Marketing Cloud Documentation
NEW QUESTION # 59
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
Answer: A
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Content Builder Approvals and Email Send Management
NEW QUESTION # 60
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
Answer: B
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Random Data Extensions
NEW QUESTION # 61
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