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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Lead Management- Prospect lifecycle and grading/segmentation
  • 1. Sync behavior with Salesforce CRM
    • 2. Lead qualification and scoring model configuration
      Reporting and Administration- Analytics and system configuration
      • 1. Campaign reporting and ROI tracking
        • 2. User roles, permissions, and setup configuration
          Account Engagement Fundamentals- Platform architecture and key concepts
          • 1. Business units and org structure
            • 2. Account Engagement (Pardot) objects and data model
              Automation and Campaigns- Automation tools
              • 1. Engagement Studio programs
                • 2. Automation rules and completion actions
                  Email Marketing and Engagement- Email creation and delivery
                  • 1. Email templates and dynamic content usage
                    • 2. Deliverability and sender reputation management

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q146-Q151):

                      NEW QUESTION # 146
                      Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

                      Answer: B


                      NEW QUESTION # 147
                      LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

                      Answer: B

                      Explanation:
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_einstein_campaign_insights.htm & type=5


                      NEW QUESTION # 148
                      How many automation rules can you have

                      Answer: C


                      NEW QUESTION # 149
                      What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

                      Answer: A


                      NEW QUESTION # 150
                      How many Social Posting Connectors is it possible to create

                      Answer: A


                      NEW QUESTION # 151
                      ......

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