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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Developer
Exam Number:MCE-Dev-201
Exam Duration:105 minutes
Real Exam Qty:60
Related Certifications:Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Email Specialist
Passing Score:65%
Exam Format:Multiple Choice, Multi-Select
Available Languages:English
Exam Price:$200 USD
Certificate Validity Period:2 years
Sample Questions:Salesforce MCE-Dev-201 Sample Questions
Exam Way:Online proctored exam at Pearson VUE testing centers or remote proctored
Pre Condition:Recommended: 6-12 months hands-on experience with Salesforce Marketing Cloud Engagement, completion of Salesforce Marketing Cloud Engagement Developer Superbadge
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudengdev

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 5
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q13-Q18):

NEW QUESTION # 13
Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.
What process would they use to get real-time engagement data?

Answer: D

Explanation:
The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.
Salesforce Event Notification Service


NEW QUESTION # 14
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2

Answer: A,C

Explanation:
To optimize the performance when retrieving a large number of rows from a Data Extension via the API:
* Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
* Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.
References:
Salesforce Marketing Cloud API
Salesforce Marketing Cloud ContinueRequest


NEW QUESTION # 15
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?

Answer: D

Explanation:
Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.
* Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.
Salesforce Transparent Data Encryption


NEW QUESTION # 16
A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers

Answer: A,C

Explanation:
To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
* Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
* SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.
References:
Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud Data Views


NEW QUESTION # 17
Why woulda developer use LookupRows Instead of the Lookup AMPscript function?

Answer: D

Explanation:
A developer would use the LookupRows function instead of the Lookup AMPscript function to return a complete rowset from the data extension (A). The LookupRows function retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, the Lookup function retrieves only a single field value from the first row that matches the specified criteria.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud AMPscript Functions


NEW QUESTION # 18
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