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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Analyze cross channel performance metrics
- Interpret attribution models
- Build custom reports and dashboards
Topic 2: Automation and Journey Builder10%- Implement decision split logic
- Design complex multi-step journeys
- Configure wait and engagement activities
Topic 3: Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Design mobile customer journeys
- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
Topic 4: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
Topic 5: Advertising and Social Integration15%- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
- Implement audience synchronization
Topic 6: Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Implement advanced segmentation strategies
- Design A/B and multivariate test strategies
- Optimize email deliverability

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q82-Q87):

NEW QUESTION # 82
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: A,B,E


NEW QUESTION # 83
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Answer: C


NEW QUESTION # 84
Where to create topic profiles in command center?

Answer: A


NEW QUESTION # 85
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Answer: A


NEW QUESTION # 86
28, Whit are the functionalities of ad studio. Select multiple.

Answer: A,B,E


NEW QUESTION # 87
......

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