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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Campaigns | 17% | - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Build automation rules and engagement programs - Implement multi-channel journey orchestration - Create completion actions and decision points |
| Topic 2: Lead Generation and Nurturing | 17% | - Implement lead capture and scoring models - Create grading rules and segmentation - Design and configure landing pages and forms - Build nurture programs and drip campaigns - Configure progressive profiling |
| Topic 3: Account Engagement Setup | 15% | - Implement folder structure and naming conventions - Configure IP warming and deliverability settings - Set up tracking and analytics configurations - Configure Business Units and security settings - Set up user roles and permissions |
| Topic 4: Data Management | 18% | - Implement data segmentation strategies - Configure CRM sync and field mappings - Manage data imports and exports - Set up duplicate management and data quality rules - Configure custom fields and objects - Design and implement data schemas |
| Topic 5: Email Marketing | 18% | - Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists - Optimize email deliverability - Implement preference centers and unsubscribe management - Implement dynamic content and personalization - Design responsive email templates |
| Topic 6: Discovery and Scoping | 15% | - Define project scope and success metrics - Assess current marketing technology stack - Conduct gap analysis - Understand business objectives and requirements - Identify key stakeholders and decision-makers |
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NEW QUESTION # 39
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition
Answer: B
NEW QUESTION # 40
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
Answer: C
NEW QUESTION # 41
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
Answer: A
NEW QUESTION # 42
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
Answer: B
NEW QUESTION # 43
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
Answer: A
NEW QUESTION # 44
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