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| Section | Weight | Objectives |
|---|
| Topic 1: Part 4: Capstone Strategic Assessment | 25% | - Comprehensive Case Study Analysis
- 1. Implementation planning
- 2. Strategic diagnosis and formulation
- 3. Executive-level recommendations
|
| Topic 2: Part 1: Core Business Management | 25% | - Marketing Fundamentals
- 1. Market analysis and strategy
- 2. Product, pricing, promotion, distribution
- 3. Customer relationship management
- Human Resource Management
- 1. Talent acquisition and development
- 2. Performance management
- 3. Labor relations and compliance
- Operations & Quality Management
- 1. Quality control and continuous improvement
- 2. Process design and optimization
- 3. Supply chain and logistics basics
- General Management Principles
- 1. Organizational structure and behavior
- 2. Management theories and functions
- 3. Decision-making and strategic planning
|
| Topic 3: Part 2: Functional Business Knowledge | 25% | - Corporate Governance & Ethics
- 1. Business ethics and CSR
- 2. Legal and regulatory compliance
- 3. Risk management framework
- International Business
- 1. Global trade and market entry
- 2. International finance and regulations
- 3. Cross-cultural management
- Finance & Accounting
- 1. Budgeting and capital management
- 2. Financial statements analysis
- 3. Cost accounting and financial ratios
- Information Technology & Systems
- 1. Data management and security
- 2. Business information systems
- 3. Digital transformation basics
|
| Topic 4: Part 3: Integrated Business Application | 25% | - Business Analysis & Decision Making
- 1. Risk assessment and mitigation
- 2. Performance measurement and KPIs
- 3. Quantitative and qualitative analysis
- Cross-Functional Integration
- 1. Aligning business functions with strategy
- 2. Resource allocation across departments
- 3. Solving complex organizational problems
|
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APBM Certified Business Manager (CBM) Sample Questions (Q104-Q109):
NEW QUESTION # 104
The formula used to calculate the Contribution Margin Ratio is:
- A. Contribution Margin Ratio = (purchases - fixed costs) / sales
- B. Contribution Margin Ratio = (sales - variable costs) / sales
- C. Contribution Margin Ratio = (sales - fixed costs) / sales
- D. Contribution Margin Ratio = (purchases - variable costs) / sales
Answer: B
NEW QUESTION # 105
An approach that applies social science in an organizational context, drawing from economics, psychology, sociology, and other disciplines is called:
- A. Management sciences Approach
- B. Systematic sciences Approach
- C. Strategic sciences Approach
- D. Behavioral sciences Approach
Answer: D
NEW QUESTION # 106
Minimum number necessary to be present at a meeting in order to transact business is called:
- A. Determination
- B. Voting trust
- C. Quorum
- D. Quota
Answer: C
NEW QUESTION # 107
What is calculated by dividing the cost of an ad placed in a particular ad vehicle by the number of people who are exposed to that vehicle?
- A. Advertising cost
- B. Cost per thousand
- C. Selectivity cost
- D. Cost per single source
Answer: B
NEW QUESTION # 108
Movement of products, negotiation, ownership, information, and promotion through each participant in the marketing channel is called:
- A. Flows in marketing channels
- B. Logistics in marketing channels
- C. Marketing management channels
- D. Market ownership flow
Answer: A
NEW QUESTION # 109
......
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