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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation Strategies and Best Practices | 18% | - Plan, gather requirements, design, build, test, document, deploy, and optimize solutions - Governance, change management, staffing, deployment, and adoption best practices |
| Topic 2: Integration and Data Management | 16% | - Data migration, quality, governance, and volume management - Use EDA and data tools effectively - Assess integration requirements and strategies with external systems |
| Topic 3: Domain Expertise | 18% | - Explain Education Cloud solutions for K-12 institutions - Determine solution set for customer requirements: marketing, engagement, recruitment, admissions, student experience, advancement, alumni relations |
| Topic 4: Education Cloud Configuration | 22% | - Understand capabilities, features, and compatibility with other Salesforce products - Work with Education Data Architecture (EDA) setup and configuration - Install and configure Salesforce Education solutions |
| Topic 5: Solution Design | 19% | - Evaluate account and contact models, data relationships, and scalability - Design solutions aligned with educational processes and data models - Design for student lifecycle management |
| Topic 6: Analytics | 7% | - Apply CRM Analytics and reporting solutions for education use cases - Design and implement reports and dashboards for education stakeholders |
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NEW QUESTION # 136
A university plans to use Salesforce to manage its recruitment and admissions process. A prospective student goes through four maturation stages: Suspects, Prospects, Applicants, and Matriculated. IDs are assigned by the Student Information System (SIS) at the Applicant stage.
Salesforce is the system of record in which two stages?
Choose 2 answers
Answer: A,D
Explanation:
Salesforce isthe system of record in the Suspect and Prospect stages of the recruitment and admissions process for the university. A system of record is a system that serves as the authoritative source of data for a given entity or process. Salesforce is the system ofrecord in the Suspect and Prospect stages, because it stores and manages information about potential students who have expressed interest or have been identified as targets by the university, such as name, email, phone, or program of interest. The StudentInformation System (SIS) is the system of record in the Applicant and Matriculated stages of the recruitment and admissions process for the university. The SIS is a system that stores and manages information about students who have applied or enrolled at the university, such as ID, transcripts, test scores, or financial aid. References:
https://www.salesforce.org/wp-content/uploads/2019/03/Education_Cloud_COE_Guide.pdf
https://trailhead.salesforce.com/en/content/learn/modules/highered_admissions
NEW QUESTION # 137
The university Development office wants to present social media ads to constituents who demonstrate low engagement is email campaigns. The department uses Marketing Cloud Corporate Edition for Campaign management.
Which Marketing Cloud product should the consultant recommend?
Answer: B
Explanation:
Explanation
Advertising Studio is a Marketing Cloud product that the consultant can recommend to help the Advancement office present social media ads to constituents who demonstrate low engagement in email campaigns.
Advertising Studio is a product that allows users to create and manage advertising campaigns on various social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn. Advertising Studio also integrates with Marketing Cloud Corporate Edition, so users can leverage their email subscriber data to target and retarget audiences with relevant ads. Social Studio, Interaction Studio, and Email Studio are not Marketing Cloud products that can help the Advancement office present social media ads to constituents who demonstrate low engagement in email campaigns.
NEW QUESTION # 138
An Advancement office is evaluating the automation capabilitiesof the Education Data Architecture (EDA).
The office needs to be able to identify inactive addresses and have them sync to the contact record.
How should the consultant meet this requirement?
Answer: C
Explanation:
The Education Data Architecture (EDA) provides a feature to track and manage multiple addresses for contacts and accounts using the Address object1. The Address object has a field called "Inactive" that indicates whether the address is currently in use or not2. By selecting the "Inactive" checkbox on the Address record, the consultant can mark the address as inactive and have it sync to the contact record. The contact record will then show the inactive address in the Mailing Address field, with a strike-through line to indicate that itis no longer valid3.
Setting the inactive address on the contact record through integration is not a recommended solution, as itwould bypass the EDA address management feature and create inconsistency between the contact and address records. Developing a custom trigger to update the contact record is also not necessary, as EDA already provides a built-in mechanism to handle inactive addresses using the Address object.
References:
1: Understand Addresses in EDA - Salesforce
2: EDA Object Reference - Salesforce
3: Manage SimpleChanges to Address Records - Salesforce
NEW QUESTION # 139
The Advancements Office wants Salesforce to automatically create a supporters' score based on their donation amount, giving capacity, giving history, and relationship type to the university.
Which Salesforce solution should the consultant recommend?
Answer: A
Explanation:
Einstein Prediction Builder is a Salesforce solution that the consultant can recommend to automatically create a supporters' score based on their donation amount, giving capacity, giving history, and relationship type to the university. Einstein Prediction Builder allows the consultant to create custom predictive models without code, using fields from any object as inputs and outputs. Tableau CRM, Nonprofit Success Pack, and Insights Platform Data Integrity are not Salesforce solutions that can create a supporters' score based on the given criteria. Reference:
https://help.salesforce.com/s/articleView?id=sf.bi_prediction_builder_overview.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/prediction_builder_basics
NEW QUESTION # 140
A law school wants a recruitment and admissions system with a multichannel marketing tool, Admission officers want an application portal they can brand. Marketers want an integrated social listening tool.
Which solution set should the consultant recommend?
Answer: C
Explanation:
Explanation
The consultant should recommend Education Cloud, Experience Cloud, and Marketing Cloud as a solution set to meet the requirement of having a multichannel marketing tool, an application portal they can brand, and an integrated social listening tool for the law school. Education Cloud is a product that provides solutions for higher education institutions to manage their recruitment, admissions, student success, and advancement processes. Experience Cloud is a product that allows users to create and manage digital experiences for customers, partners, or employees on any device or channel. Marketing Cloud is a product that allows users to create and manage personalized and targeted marketing campaigns for customers or prospects. The consultant can help the law school leverage Education Cloud, Experience Cloud, and Marketing Cloud to create a branded application portal, engage with prospects across multiple channels, and monitor social media conversations. Education Cloud, MuleSoft Anypoint Platform, Pardot; Education Cloud, Elevate, Experience Cloud; or Education Cloud, Nonprofit Cloud, Marketing Cloud are not solution sets that can meet the requirement of having a multichannel marketing tool, an application portal they can brand, and an integrated social listening tool for the law school. References:
https://www.salesforce.org/products/education-cloud/overview/
https://www.salesforce.com/products/experience-cloud/overview/
https://www.salesforce.com/products/marketing-cloud/overview/
NEW QUESTION # 141
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